Research strategy

Primary research

As primary research will produce a range of quantitative and qualitative data in which other researchers within the creative media industry are unaware of I will use this method of research.Therefore the I will firstly carry out a questionnaire as this will provide customer opinion and views on certain things.

Collection of data through questionnaires will therefore provide both qualitative and quantitative data as I will  find out the audience’s  aspects of the creative media industry. Furthermore quantitative data is also collected when doing surveys as the I can include questions that have numbers therefore requiring analysis through graphs etc.

Within the discussions that are carried out within focus groups I can get useful qualitative data as the people involved will provide different research of the market in which the creative media inudstry revolves around. Furthermore the individuals within the focus groups will bring different ideas that will be beneficial to my research as they will have different characters and opinions on certain things.

Secondary research

The internet provides a wide range of information that can help me towards improving the creative media industry. Firstly on of the things in which the internet has is the feedback from online surveys along with completed questionnaires and competitor reports. Statistics from sources such as the government are also provided along with forecasts regarding the walfare of the public etc. Other information in which I can find is that regarding the social factors of the audience.

Government statistics will be useful within my process of undertaking research as I will be able to reflect on the quantitative data that will be provided on things such as the economy, people and places which helps me in planning things such as my budget. Government statistics will also help me as this gives me the information regarding the target market . Moreover the statistics will provide other markets in which there is a high amount of disposable income etc.