Date	Source of information	Description of the website	Is the source reliable
21th June, 2012	Media Magazine	Examples of market research.	Due to this magazine being based on media it is quite valid as this relates to the creative media industry
21th June, 2012	Wikipedia	Primary research	This is not a very reliable source as changes can be made to the website by the general public.
28th June, 2012	Plunkett research	Examples of the research that is carried out within market research organization.	This source is reliable as it is an actual organization that carries out market research.
28th June, 2012	www.knowthis.com	Definition of secondary research	This source is reliable to a certain level as the information on the website cannot be edited by the general public.

 

03th October 2012	AS level for OCR Applied Business Textbook	Market research	This source is reliable to as the information in the textbook was approved by OCR which is a leading organization providing qualifications for students.
03th October 2012	PDF	Effectively conducting market research	This source was reliable as it was produced by analysts.
03th October 2012	nrsmedia.com/	Marketing strategies solutions	This is a reliable source as it is analyzed by analysts and contains well researched information.

Research strategy

Primary research

As primary research will produce a range of quantitative and qualitative data in which other researchers within the creative media industry are unaware of I will use this method of research.Therefore the I will firstly carry out a questionnaire as this will provide customer opinion and views on certain things.

Collection of data through questionnaires will therefore provide both qualitative and quantitative data as I will  find out the audience’s  aspects of the creative media industry. Furthermore quantitative data is also collected when doing surveys as the I can include questions that have numbers therefore requiring analysis through graphs etc.

Within the discussions that are carried out within focus groups I can get useful qualitative data as the people involved will provide different research of the market in which the creative media inudstry revolves around. Furthermore the individuals within the focus groups will bring different ideas that will be beneficial to my research as they will have different characters and opinions on certain things.

Secondary research

The internet provides a wide range of information that can help me towards improving the creative media industry. Firstly on of the things in which the internet has is the feedback from online surveys along with completed questionnaires and competitor reports. Statistics from sources such as the government are also provided along with forecasts regarding the walfare of the public etc. Other information in which I can find is that regarding the social factors of the audience.

Government statistics will be useful within my process of undertaking research as I will be able to reflect on the quantitative data that will be provided on things such as the economy, people and places which helps me in planning things such as my budget. Government statistics will also help me as this gives me the information regarding the target market . Moreover the statistics will provide other markets in which there is a high amount of disposable income etc.

AO2 single camera technique

Programme, film and series ratings, readerships circulation figures and box office figures.

Film:Chronicle

Acccording to the IMDb website chronicle has a rating of 7.1 out of 10 based on the ratings of 89,803 users.In terms of box office figures the film made an overall gross total of $ 64,314,970 within the United States and Canada and a further $58,800,000 in other territories therefore making a  worldwide total of $123,114,970.However the film did not have any readerships circulation figures as it was only based on cinematography from its making.

Series: Friends

The IMDb has a rating of 7.1 out of 10 for friends according to 165,049 users.However as a series a more informative rating is where it consistently ranked within the top ten of the final television ratings within the US as it was compared to other television series at the time.Friends also does not have a book meaning that it does not havve readership circulation figures and it also does not have any box office figures due to it being a series.

Music:Hey Jude (album)

Allmusic.com rating- 3 out of 5 according to its editor rating.The album is described as genius as the tracks within the CD are well composed.It is also further described as exquisite while entertaining in a wide range of moods.


Film review

Battleship:

Rotten tomato has done a review on the movie battleship which has received a rating of 4.6 out of 10 on avarage.Of all the audience that where users on the website 53% liked it and on the basis of 218,906 3.3/5 was scored.The top critics on the website described the movie as a film for less demanding people in terms of films furthermore the movie is described as loud.

Game review

Fifa 12:Gamespot review

Fifa 12 is difined as a challenging,addictive and exciting game of football that has now been improved in terms of the defense,player impact,improved online gameplay etc.However the game also has bad reviews as it is stated that it the single player mode remained the same.The editor's choice of score for the game is 9.0 as opposed to the users' of 8.4.