Customer audience research

Customer Audience Research on Prezi

Production research

Production Research on Prezi

Market research agencies and organisations

Barb

 

 

Barb stands for brodcasters audience research as this organisation gathers all information in regard to the amount of audience a programe receives.Barb also gets television ratings for brodcusters and also advertising agencies within the UK.Therefore Barb conducts this research for the contractors for a certain fee which depends on the categories the research falls in.Looking into Barb's audience measurement process the organisation provides information on the amount of people watching television along with further information such as the channels,the program,the time the people will be watching that certain programme and the people's factors (e.g social factors).
 

Rajar

Radio Joint Audience Research is a organisation that carries out research on the amount of people listening to a certain radio channel within the United Kingdom.Therefore Rajar finds out information regarding who listens,where,why and how they listen to that certain radio channel.Overall the organisation monitors the perfomance of a specific radio channel and distribute the information they find to businesses who purchase this information therefore showing them which station willl best suit their advertisement in order for them to reach their target audiance.
 

Ofcom

Ofcom researches the TV and radio sectors, fixed line telecoms, mobiles, postal services and wireless divices.Therefore this organisation provides information to contractors on how they can communicate effectively without facing any problems such as scams.Businesses can therefore make a contract with ofcom in order to be informed of the range of tastes and intrests in which the viewers have,what material is accaptable to publish and how to treat the people in which are within their advertisements.
 

NRS media

New revenue sources media is a organisation that helps media companies by making them more aware of their target audience and how they can attract them.Therefore this organisations helps its clients by offering them help with their advertisements therefore providing information on how to identify target markets and how to make the correct marketing strategy that will attract new audience.

 

BBC

 British Broadcasting Corporation is a british broadcasting service that provides information on the current affairs to the general public.The BBC has a range of ways in which the public can access its information as it broadcasts on the radio,television and on the internet.Therefore media organisations can carry out research through the BBC as it provides statistics and other things such as social,technological and economical factors about the public therefore identifying markets.As the information provided on the BBC is not one sided this increases the accuracy and makes it reliable to use in making judgements.

Date	Source of information	Description of the website	Is the source reliable
21th June, 2012	Media Magazine	Examples of market research.	Due to this magazine being based on media it is quite valid as this relates to the creative media industry
21th June, 2012	Wikipedia	Primary research	This is not a very reliable source as changes can be made to the website by the general public.
28th June, 2012	Plunkett research	Examples of the research that is carried out within market research organization.	This source is reliable as it is an actual organization that carries out market research.
28th June, 2012	www.knowthis.com	Definition of secondary research	This source is reliable to a certain level as the information on the website cannot be edited by the general public.

 

03th October 2012	AS level for OCR Applied Business Textbook	Market research	This source is reliable to as the information in the textbook was approved by OCR which is a leading organization providing qualifications for students.
03th October 2012	PDF	Effectively conducting market research	This source was reliable as it was produced by analysts.
03th October 2012	nrsmedia.com/	Marketing strategies solutions	This is a reliable source as it is analyzed by analysts and contains well researched information.

Research strategy

Primary research

As primary research will produce a range of quantitative and qualitative data in which other researchers within the creative media industry are unaware of I will use this method of research.Therefore the I will firstly carry out a questionnaire as this will provide customer opinion and views on certain things.

Collection of data through questionnaires will therefore provide both qualitative and quantitative data as I will  find out the audience’s  aspects of the creative media industry. Furthermore quantitative data is also collected when doing surveys as the I can include questions that have numbers therefore requiring analysis through graphs etc.

Within the discussions that are carried out within focus groups I can get useful qualitative data as the people involved will provide different research of the market in which the creative media inudstry revolves around. Furthermore the individuals within the focus groups will bring different ideas that will be beneficial to my research as they will have different characters and opinions on certain things.

Secondary research

The internet provides a wide range of information that can help me towards improving the creative media industry. Firstly on of the things in which the internet has is the feedback from online surveys along with completed questionnaires and competitor reports. Statistics from sources such as the government are also provided along with forecasts regarding the walfare of the public etc. Other information in which I can find is that regarding the social factors of the audience.

Government statistics will be useful within my process of undertaking research as I will be able to reflect on the quantitative data that will be provided on things such as the economy, people and places which helps me in planning things such as my budget. Government statistics will also help me as this gives me the information regarding the target market . Moreover the statistics will provide other markets in which there is a high amount of disposable income etc.

AO2 single camera technique

Programme, film and series ratings, readerships circulation figures and box office figures.

Film:Chronicle

Acccording to the IMDb website chronicle has a rating of 7.1 out of 10 based on the ratings of 89,803 users.In terms of box office figures the film made an overall gross total of $ 64,314,970 within the United States and Canada and a further $58,800,000 in other territories therefore making a  worldwide total of $123,114,970.However the film did not have any readerships circulation figures as it was only based on cinematography from its making.

Series: Friends

The IMDb has a rating of 7.1 out of 10 for friends according to 165,049 users.However as a series a more informative rating is where it consistently ranked within the top ten of the final television ratings within the US as it was compared to other television series at the time.Friends also does not have a book meaning that it does not havve readership circulation figures and it also does not have any box office figures due to it being a series.

Music:Hey Jude (album)

Allmusic.com rating- 3 out of 5 according to its editor rating.The album is described as genius as the tracks within the CD are well composed.It is also further described as exquisite while entertaining in a wide range of moods.


Film review

Battleship:

Rotten tomato has done a review on the movie battleship which has received a rating of 4.6 out of 10 on avarage.Of all the audience that where users on the website 53% liked it and on the basis of 218,906 3.3/5 was scored.The top critics on the website described the movie as a film for less demanding people in terms of films furthermore the movie is described as loud.

Game review

Fifa 12:Gamespot review

Fifa 12 is difined as a challenging,addictive and exciting game of football that has now been improved in terms of the defense,player impact,improved online gameplay etc.However the game also has bad reviews as it is stated that it the single player mode remained the same.The editor's choice of score for the game is 9.0 as opposed to the users' of 8.4.

Audience/Gender research

InStyle Magazine

 

In-style is a female based magazine and it consists of things that are allegiant and feminine.This magazine therefore uses a colour scheme that appeals to women as it uses different background colours such as white which symbolises purity.Along with use of colours the magaznes uses celebrity endorsements in which women look up to therefore using their presence and also the clothing that they wear effectively in order to make the magazine more appealing.The magazine also use ensures that the clothing is fashionable and trendy therefore attracting women to seek for tips in order to have a look that is similar.

Furthermore as the magazine has developed its title it is put at the top of the magazine in bold letters to attract women in noticing it and as the title conveys a message of trend upating this further has an impact to potential customers.Besides the main title the magazine also has different contents of the things within the magazine in order to give customers a preview of the information they can gain from the magazine.

The gifts offered within the magazine also further edge people to buy the magazine as this gives them the opportunity to gain something from the magazine besides the information.The language used also has an impact as the magazine ensures that it applies to women of a certain age therefore gaining their interest.Therefore use of language attracts their target audinece as this is accurate in terms of what they like.

Men'sHealth Magazine



Men's Health is a magazine aimed at male audience.This magazine has a range of things that attract men into purchasing it for example the use of healthy celebrity endorsments in order to support its title and make men to aspire to that.Looking at the title it is well outlined in bold letters to make it clear and also the colour red is used in order to suggest a sense of men considering the importance in ensuring that they have good health before they get unfit.

The magazine also has content to give the audinence an insight of what they will read and to also draw them in as it uses things such as the offers that are within the magazine.Some of the content is further highlited as this is something that the magazine wants to get to the attention of the audinence.
The langage used within the magazine is made to suit its audience therefore making them to have an interest in what is said.

Topics included:
images
title
typography
Content
Gifts
Languages