Market research agencies and organisations

Barb

 

 

Barb stands for brodcasters audience research as this organisation gathers all information in regard to the amount of audience a programe receives.Barb also gets television ratings for brodcusters and also advertising agencies within the UK.Therefore Barb conducts this research for the contractors for a certain fee which depends on the categories the research falls in.Looking into Barb's audience measurement process the organisation provides information on the amount of people watching television along with further information such as the channels,the program,the time the people will be watching that certain programme and the people's factors (e.g social factors).
 

Rajar

Radio Joint Audience Research is a organisation that carries out research on the amount of people listening to a certain radio channel within the United Kingdom.Therefore Rajar finds out information regarding who listens,where,why and how they listen to that certain radio channel.Overall the organisation monitors the perfomance of a specific radio channel and distribute the information they find to businesses who purchase this information therefore showing them which station willl best suit their advertisement in order for them to reach their target audiance.
 

Ofcom

Ofcom researches the TV and radio sectors, fixed line telecoms, mobiles, postal services and wireless divices.Therefore this organisation provides information to contractors on how they can communicate effectively without facing any problems such as scams.Businesses can therefore make a contract with ofcom in order to be informed of the range of tastes and intrests in which the viewers have,what material is accaptable to publish and how to treat the people in which are within their advertisements.
 

NRS media

New revenue sources media is a organisation that helps media companies by making them more aware of their target audience and how they can attract them.Therefore this organisations helps its clients by offering them help with their advertisements therefore providing information on how to identify target markets and how to make the correct marketing strategy that will attract new audience.

 

BBC

 British Broadcasting Corporation is a british broadcasting service that provides information on the current affairs to the general public.The BBC has a range of ways in which the public can access its information as it broadcasts on the radio,television and on the internet.Therefore media organisations can carry out research through the BBC as it provides statistics and other things such as social,technological and economical factors about the public therefore identifying markets.As the information provided on the BBC is not one sided this increases the accuracy and makes it reliable to use in making judgements.